CHAPTER 01 / WHERE KONO BEGINS
Selas: Behind the Design
Our first product. Our first chapter.
Every brand has a first chapter. Ours begins on court.
SELAS is KONO’s first product: a performance tennis racket and the starting point for what we want to build. Pieces made for the game, with a design identity that carries into the hours around it.
Why a racket?
A racket is personal. It’s something you choose, learn, and return to. Over time, it becomes part of how you play.
For our first product, that felt like the right place to begin—not with an entire collection, but with one clear purpose.
SELAS introduces KONO through a frame you can make your own.
Two frames. Your choice.
SELAS 98 V1
Precision & control
98 in² · 305 g unstrung
10 pt HL · 31 cm
A compact hitting area with greater frame mass.
SELAS 100 V1
Forgiveness & maneuverability
100 in² · 300 g unstrung
12 pt HL · 30.5 cm
More hitting area with less weight to move.
The SELAS collection begins with two models, both in Pearl White. Two starting points. The choice comes down to what feels right in your hands.
Meet SELAS — the KONO launch film.
A standard, not a finish line
KONO is grounded in Kaizen: continuous improvement through small, consistent effort.
That idea belongs on court. You return, adjust, and try again. Progress doesn’t always arrive as a breakthrough. Sometimes it’s a better decision, a more deliberate practice, or simply showing up.
SELAS marks our beginning. It doesn’t mark the end of that process.
The next chapter is ours to shape
As KONO grows, Chapters will be a place to share the products, ideas, and decisions behind the collection.
We also want you involved. Our future-drop votes are a way to tell us what you’d like to see next. They help guide what we explore—not promise what we’ll produce.
For now, our first chapter is here.
Changing the game. For good.